¶ … typing your answers (either a or B) into your deliverable document: Scenario 1: A marketer is trying to learn about current industry trends to generate ideas for future products. He has purchased several reports from industry organizations and has done some research on the internet. This is an example of:

Primary

> B. Secondary Research

Scenario 2: A marketer is an arranging a series of discussions and interviews with opinion leaders to learn more about their views on the current range of product offerings. This is an example of:

-> A. Qualitative research

Quantitative research

Scenario 3: A marketer has commissioned a series of telephone surveys to discover which candidate each respondent is planning on voting for and why. This is an example of:

Quantitative research
Scenario 4: A marketer wants to gain more insight into the types of amenities that a new apartment complex might want to offer in order to compete effectively for possible renters. The marketer has arranged some focus groups to explore the issue. This is an example of:

-> A. Primary research

B. Secondary research

Scenario 5: A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study. This is an example of:

-> A. Primary research

B. Secondary research

PART 2

First, match…